After the Drop: How to Keep Momentum Going on Your Release
You’ve finally made it through the creative stage. Your song is written, recorded, and live on Spotify for the world to hear. Release day came and went, but now you might be wondering: what’s next?
It’s common for artists to hit a wall here, unsure how to keep momentum going, grow streams, or reach new listeners who are genuine. To learn more on pushing through this stage, keep reading for a full breakdown of the tools every artist can use to continue building traction long after release day
Why is this the best time for promotion?
Sometimes, artists will solely focus on pre-release promotion, building hype for launch day. But, if you didn’t know already, the most important time for promotion is actually after your release. This is when you can show new listeners that your track is worth streaming, or using algorithms to your advantage to keep pushing your track further. This is when real promotion will actually get your song steady plays, saves, and shares. The moment your track drops, you must prioritize consistent promotion and focus on building genuine fans who will stick with you.
How can I start growing if I have no followers or listeners?
It’s easy to feel discouraged if your numbers are small, but during this stage, try to keep in mind that every successful artist starts from zero. What separates those who break through from those who don’t isn’t luck, it’s consistency and a clear strategy.
This is exactly where smart promotion becomes your best friend, so that you can go from zero listeners and followers, to your first few fans that will eventually snowball into a growing audience. Try to remember, what matters most is sticking to the plan and trusting the process.
Why the Audience Growth Suite Changes the Game
Regardless of how you’re promoting your music, it’s important to remember that songs rarely take off or go viral overnight. While it might seem like that happens all the time on platforms like TikTok, relying on virality isn’t a sustainable strategy for getting your music out there. Real, reliable growth always comes from reaching the right listeners consistently, not hoping for a one-time spike that may never come back. Building a steady audience is what keeps your streams and followers climbing over time.
This is where our brand new Audience Growth Suite comes in, designed specifically for artists who want to keep the momentum alive past release day. Instead of wondering what to do next, you now have one place to keep growing your audience and turning casual listeners into true fans.
What you can do with the Audience Growth Suite:
- Run digital ads on Facebook, Instagram, or TikTok for your track. Driving real people straight to your Spotify and other major platforms.
- These are the folks that will save your track to their library and stick around for you. They’ll show streaming platforms that your music is compelling and bringing in listeners
- Pitch directly to verified, high-quality playlist curators. Your songs being organically discovered and added by playlisters all over the world.
- Crucially, these are highly-vetted curators whose behavior is constantly monitored to be sure that they’re in compliance with major streaming platforms’ guidelines. That way you can feel good about the new exposure you’re getting, and the new momentum you’re building.
- How combining these two features works in your favor, and why it matters
- Watch your streams grow in real time with transparent data and insights.
- Reach fans where they listen most, building habits that turn casual listeners into loyal ones.
- Start campaigns for as little as $10, making professional-level growth accessible to every artist.
The results you can expect:
✅ More real listeners discovering your music
✅ More followers, saves, and playlist adds
✅ A growing audience who actually cares about your sound
With our Audience Growth Suite, you’re not left guessing. You’ll have one way to run ads, land playlist opportunities, and track your growth, all without needing a big budget or major-label backing. This is the most direct way to turn release-day excitement into long-term traction that makes a difference.
How the Funnel Approach Completes the Picture
One of the biggest mistakes artists make is thinking promotion ends once they start getting a few streams on their song. In reality, streams are only the top of the funnel, the very beginning of the listener’s journey with you. The real goal, and value of the Audience Growth Suite, isn’t in chasing more streams, it’s about building a fan funnel that turns casual listeners into lifelong supporters.
The funnel framework is widely used in digital marketing and applies perfectly to music promotion. It breaks growth into three stages:
- Top of Funnel: using playlisting and digital ads to drive awareness
- Middle of Funnel: keeping your fans engaged through content, emails, and more releases
- Bottom of Funnel: monetization through merch, tickets, exclusive offers, etc.
Most artists today overemphasize the top of the funnel, and they get stuck focusing on ROI per stream, expecting marketing to pay off directly through streaming revenue. Unfortunately, the reality is that most artists will almost never earn back a promotion budget off streams alone.
What does work is using tools like the Audience Growth Suite to automate the top of the funnel, drive this discovery and awareness, and then using the rest of your resources to nurture these fans into something more. This funnel approach is how modern artists are creating real careers and not just chasing a viral moment, but building lifetime fan value.
Key Takeaways
- Growth doesn’t require a massive following to start. Consistency and strategy are the foundations of every successful artist’s journey.
- The Audience Growth Suite makes professional tools like digital ads, playlist pitching, and real-time data accessible to any artist to start growing.
- Building lasting success means looking beyond streams. Use the funnel approach to turn discovery into deeper engagement and long-term fan support.
No artist wants their release to get lost in the flood of millions of songs dropping every day. All you need are the right tools to cut through the noise and reach the listeners who actually connect with your sound.
Whether you’re just starting out or looking to take your promotion plan to the next level, our new Audience Growth Suite puts the control back in your hands. Start building the fanbase that you deserve and where every drop brings you closer to lasting success. you don’t need a record label to start making money from your music. The music industry has changed—and independent artists are running the game.
If you’re sitting on fire tracks and wondering how to get your music on Spotify, Apple Music, and all major streaming platforms, this guide breaks it down. Learn how to sell your music online, stay in control, and get paid.
Get Started
Book your first campaign today and watch your fanbase grow – if you’re an intermediate or advanced user, just head to the lefthand column in your artist dashboard, tap Promotional Tools, and hit Audience Growth under there. After that, you’re on your way – choose a playlist, Meta, or TikTok campaign and in just a few clicks you can set yourself up for success.
Book your first campaign today and watch your fanbase grow
